Dairy Promotion Council
From left: Janice Chicoki, Jean Chicoki (mother), and Janine Chicoki shop for a gallon of milk in a Woodstock grocery store.
The Dairy Promotion Council consisted of a group of local milk producers, distributers, store owners, restaurant owners, and news and media representatives who donated countless hours to the dairy promotion cause. The following year there was a 25% increase in milk consumption in the county. That same year over 60,000 visitors celebrated the Harvard Milk Days and enjoyed the benefits of cold, fresh milk. The Dairy Promotion Council's marketing and publicity efforts had successfully boosted the sale of dairy products in McHenry County.